Scopetech

Though often criticized, Alexa’s traffic statistics are used to measure the popularity of websites. These statistics can be shown to prospective advertisers, making websites money even if the statistics aren’t accurate but are in their favour. Many people have been turned off of the service because it requires the installation of a browser toolbar which was available solely for Internet Explorer, until now. The Alexa toolbar is now available for Firefox meaning even more people can choose to not use it.

If you’re not interested in using Alexa, consider using Compete to track website popularity. Ultimately, a website’s internal statistics will be of most use to advertisers while sites like Alexa will be useful if you’re just curious enough to get a basic idea of how websites stack up against each other.

This entry was posted on Wednesday, July 18th, 2007 at 8:04 pm and is filed under First Look. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.