What is it about digg that makes me want to stay? It has to be that it’s the first site of its kind (you can’t consider del.icio.us like it) that has me stuck on it. Or maybe it’s the Kevin Rose effect. Who doesn’t like Kevin? Especially after the whole TechTV thing that some people won’t let go, not that it’s a bad thing.
Thoof is a digg-clone that makes me scratch my head. It’s a site where, get this, people submit stories but it’s better than digg because it avoids the whole “angry mob” effect controlling what gets on the front page. So, I’m guessing that’s a spin on “users vote for what they want” and instead they have no real say, or maybe anything that is submitted goes to the front page. Whatever their whole shtick is - the bottom line is the site doesn’t make me want to leave digg. Why?
1. There doesn’t seem to be a lot of content. Chalk it up as a “clean” interface or a clear indication that nobody uses this site.
2. No categories, just tags. Wait, so how do I just get entertainment stories? What about world news? This is one time when tags to way more harm than good. If digg had tags instead of categories it would be chaotic. Digg, even without tags, allows you to really get news on the topics you care about, customizing your experience to show just what you want. No categories categorically blows.
3. Stories constantly loading. What is it that when I go to the site and scroll down it’s still loading more stories? Pretty annoying “feature” of the Web 2.0 generation.

There is no real incentive to use the site. I have no real thought provoking analysis to add, it pretty much is uninspiring.