
“Turn 1 cent into $10 million!” This is the purpose Moola, a new service claiming to be the world’s first “Advertournament”. The premise: Moola provides users with their first penny which is then used to be waged against another player in a short flash game. The winner doubles their money and moves up the ladder, continuousy doubling their money all the way up to 10,737,418.25 dollars. Sound familiar? Well, if you’ve ever been up late at night watching infomercials, this has all been heard before. Hoping people are dumb enough to fall for an old trick in a new format, Moola has taken the pyramid scheme online, replacing selling products with playing online games and investing money with wasting time.
Moola can be explained in a couple simple steps. First, a players choose the money they want to wager, then they choose the game to play. Before the game loads, an advertisement plays. Unlike most ads, you cannot choose to ignore this advertisement because you are quizzed after them, every single time. The game is then played after the forced advertisement, and the winner takes all the money while the loser starts all over gain. This process is repeated until someone wins millions of dollars. Progress is expressed in what I like to call the “Time Wasted Pyramid,” a Who Wants To Be a Millionaire-esque graph displayed on every page.
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Although Moola seems like a fair online game service, breaking down its format reveals subtle tactics to make sure the house always wins. Every game played on Moola is a game of chance. To win the top prize, a player would have to be lucky enough to win 30 games of chance consecutively, wagering their full winnings every time. With that kind of luck I’d rather invest in a lottery ticket or compete against Jamie Langridge in the U.S. Rock, Paper, Scissors Championship.
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Also, the entire concept of Moola is based on what other players are willing to wager. This means that to win the big 10 million dollar grand prize, there has to be at least one person with the same amount of money that is willing to lose it all in one short flash game. Someone who has also has been lucky enough to win 29 consecutive games. Impossible doesn’t even begin to describe the odds of this situation. It’s much like the contests radio stations run. Sure, you COULD win the Mustang and a trip to New Zealand, but most likely you’re just going to end up with a coupon for a free meal at Bennigan’s.
To be fair, Moola users can choose only to wager a portion of their winnings and are able to cash out at any time. Though this means you could very possibly get on a streak of 15 wins and take home a little over 300 dollars, Moola is hoping the Vegas effect will keep users from quitting while they are ahead, always hoping for that next big win. Double or nothing is an addictive concept.
The last in shady dealings that Moola offers is the “Booster Zone.” Toted as a way to move up the Time Wasted Pyramid faster, Moola users are encouraged to sign up for promotions to partner sites in order to receive money in their Moola accounts. Though some promotions are free, the ones offering the most money to Moola users usually require purchasing a service. A free site offering advantages to users willing to pay? Never.
Put simply, Moola is a waste of time. The sad thing is, that’s exactly what they want it to be. All the wasted time on their site is spent looking at advertisements, generating more and more money for them. As a user sits there about to waste all their imaginary money on the next game of rock, paper, scissors, Moola is getting cash from the advertisers. Though it’s a great business model, when it comes to consumers, your time would be better spent on one of the internet’s millions of free flash game websites. At least then you don’t expect any money.